AI Transformation Consultant and Product Architect specialising in redesigning how organisations work. I help enterprise teams identify high-value AI opportunities, redesign workflows for human-AI collaboration, and lead adoption from concept through production. Thirteen years building field organisations preceded the design of Duply: an AI-enabled execution operating system now running a production coaching product, an enterprise consulting practice, and consumer applications serving a 152,000+ community.
- AI solution design, LLM orchestration, prompt architecture, AI behaviour design, human-in-the-loop systems
- Business transformation, diagnostics, business cases, operating model and workflow redesign, adoption and change
- Behavioural systems, onboarding architecture, activation sequencing, retention design, progression logic
- Product architecture & delivery, full-stack build from concept to production; iteration shaped by live feedback
- Executive engagement, consulting with founders, C-suite and senior leaders of global organisations
- Governance-aware AI, designing systems that support consistent, policy-aligned output at the point of generation
- Six production applications designed, built and shipped on one platform architecture, including AI systems in daily use by live users and executive-level engagements with the leadership of global organisations.
- Designed and built the Duply platform, decision engine, AI orchestration, user memory, behavioural sequencing and automation, and took its flagship interface, Ask Duply, from concept to production with live users and ongoing feedback.
- Delivered a 90-day enterprise consulting engagement for Isagenix, a global wellness organisation: diagnosis and redesign of Associate onboarding, recruitment sequencing and activation workflows, handed over with an automation-ready architecture and measurement framework.
- Applied the same architecture to consumer wellness at scale, a custom experience for a 152,000+ member community, and to field enablement through a structured 70-day customer journey connected to automated progression hooks.
- Reached the top compensation rank in two global direct-selling companies across a thirteen-year field career.
- Created the Field Activation Audit and Duplication Scorecard, diagnostic instruments that convert field execution problems into scored, prioritised findings for executive teams.
Founder & Product Architect, Duply / Ask Duply
Designed and built an AI-enabled execution operating system for field organisations: platform architecture, AI orchestration, full-stack engineering, deployment, user onboarding and iteration against live feedback. Leads the consulting practice, including a 90-day enterprise onboarding transformation for a global wellness organisation, and enterprise conversations with global direct-selling companies.
Enterprise Transformation Consultant · Isagenix International
Led a 90-day engagement redesigning Associate onboarding, recruitment sequencing and activation workflows across a global wellness organisation. Delivered the future-state onboarding architecture, automation-ready workflow design, an activation measurement framework and a phased adoption roadmap.
Senior Field Leader, Global Direct Selling Organisations
Built, coached and led large distributed field organisations across a thirteen-year career, reaching the top compensation rank in two global companies. Designed the onboarding journeys, launch systems and follow-up frameworks those organisations ran on, forming the field research behind the Duply platform.
- Duply, execution operating system: decision engine, AI orchestration, memory, sequencing, automation
- Ask Duply, AI business coach and CRM; in production with live users
- Field Activation Audit, executive diagnostic for field execution
- Duplication Scorecard, self-serve leader assessment, deployed as a live funnel
- The Glow Project, consumer wellness experience for a 152,000+ community, on Duply's architecture
- The 3B Program, field enablement system: 70-day customer journey with progression hooks into Duply
Anthropic Claude and LLM orchestration · prompt and context architecture · edge-serverless computing (Cloudflare Workers) · key-value data stores · JavaScript and modern web · Chrome extension development · workflow automation platforms · SMS and email integration · evaluation-led iteration and versioned deployment.
- Shaklee Leadership Academy (2026), invited session on AI-enabled field execution, business storytelling and practical adoption tools.